Brand strategy and positioning
Competitor mapping, audience interviews and category analysis define where the brand stands.
Corporate identity and logo design
Our corporate identity design process starts with brand strategy and ends with a logo, colour, typography and a usage guide. What makes a brand memorable isn’t the logo alone but consistency, so we tie every touchpoint — name, type, colour system and tone of voice — to one set of decisions.
What we do
What does our Brand Identity service include?
Logo and visual system
Logo, typography, colour, grid and photography — all linked by clear rules.
Brand guidelines
A practical document that keeps your brand intact even if you change agencies.
Deliverables
What do you get?
The tangible outputs your team takes over at the end of the engagement.
- Logo system and variations
- Typography and colour palette
- Brand guidelines (PDF + Figma)
- Stationery design
- Social media templates
- Tone of voice guide
How we work
How our Brand Identity process works
Discovery
Stakeholder interviews, asset audit and market scan.
Strategy
Positioning, brand architecture and messaging framework.
Design
Identity routes, developing the chosen route and applications.
Handover
Brand guidelines, source files and team training.
FAQ
Brand Identity FAQ
01How long does it take?
The Starter package takes 3–4 weeks and Professional 6–8 weeks. Enterprise projects can take up to 3 months depending on scope.
02Can we keep our existing logo?
Yes. We can work at different scopes, from a full refresh to building a system around your current logo.
03Do we get the source files?
All vector sources, the Figma library and font licensing guidance are part of the handover.
